WEBSITE
60 Years of
Serving Clients
We look at your life through tax … and find ways to help. We’ve been helping clients for six decades. That’s something to celebrate!
H&R BLOCK
H&R Block is a tax preparation company with more than 24.5 million tax returns prepared worldwide. Founded in 1955, today H&R Block operates 11,000 retail tax offices in the United States and 1,700 abroad.
H&R Block approached HYFN to concept, design, and build an engaging online experience their 60th anniversary. The website is intended for internal use and act as a vessel to instill pride among H&R Block’s employees while showcasing the company’s rich history and accomplishments. The website was derived of 3 sections; 60 year timeline, company trivia, and user generated content. Over a 12 week period employees are able to earn opportunities to win prizes by engaging with the weekly trivia or contributing to the scrapbook section.
CLIENT
H&R Block
AGENCY
HYFN
DATE
June, 2016
ROLE
Creative Direction, Design, Animation
TYPOGRAPHY
COLOR PALETTE
DESIGN
The 60 year timeline is designed to feature each decade with a key moment that is fills the left half of the browser window and stays fixed while the right side scrolls through additional featured moments of the decade. The content ranged from tax posters, quotes, official documents, videos, and photos. Once you scrolled through the decade the fixed moment slides to the next decade along with its featured content.
CREATIVE DIRECTION:
Nick Boes
DESIGN:
Nick Boes
DEVELOPMENT:
Scott Burton, Owen Masback, Gregory McCubbin
PROJECT MANAGEMENT
Debi Lee
CLIENT SERVICES
Cameron Gaylord, Tom Lyons, Celine Willard