WEBSITE. VIDEO. 3D.

PROJECT PROMETHEUS

Training Center

Welcome to Project Prometheus Training Center. Weyland is looking for the best of the best to join our crew. Prospective applicants may apply now.

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Ignition Creative teamed up with the Microsoft's Internet Explorer team to create an HTML5 experience that challenged fans to prove they had what it takes to be a part of the Project Prometheus Program. 

As with any space exploration program, aspirant Prometheus crew members would have to be in peak physical and mental condition to qualify for employment with the Weyland Corporation. Thusly, applicants were introduced to the Training Center facility and a series of POV puzzles, logic quizzes, and physical tests which were administered by a specially-designed Weyland Android named Andrea Bishop. 

In addition to giving fans an immersive activity to partake in, the Training Center experience allowed us to introduce new finespun details about the story world and challenged fans' preconceptions about what the Project Prometheus mission was really about.


CLIENT
Fox, Microsoft

AGENCY
Ignition Creative


DATE
July, 2012

ROLE
Project Lead, Art Direction, Design, Motion, 3D

WELCOME TO PROJECT PROMETHEUS TRAINING CENTER

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BRANDING

WEBSITE DESIGN

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AGILITY TEST: DETAILS

The first physical test in the Project Prometheus Recruitment series was designed to test the user’s agility. Users ran on an endless treadmill from a first-person perspective in a holographic simulation. As they ran, they encountered holographic obstacles which must be avoided with the left or right arrow keys.

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G-FORCE ASSESSMENT TEST: DETAILS

The second physical test in the Project Prometheus Recruitment series tested the user’s ability to maintain their balance and precise control in a simulation of a gravity-free environment. The is placed in a first-person perspective in a microgravity training chair and attempt to keep their mouse cursor on a small red dot. When the simulation starts, the dot begins moving relatively slowly, but as the simulation ramps up the dot begins jumping around erratically, increasing the difficulty level for the user.

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SITUATIONAL INTELLIGENCE TEST: DETAILS

The first iteration of the cognitive test series is a twelve question multiple-choice interview in which users must choose between three possible answers to a question with significant implications about the events of the film.

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SPACIAL RELATIONS TEST: DETAILS

The second cognitive test measured the user’s ability to recognize patterns and make snap judgments about objects’ physical relationships. The test is presented as a holographic representation of an abstract shape; the user must then rotate this shape with the left and right arrow keys so that it fits into a hole in the floor of the test chamber.

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PREFRONTAL CORTEX ASSESSMENT TEST: DETAILS

The final cognitive test - and the final test of the Project Prometheus Recruitment series - challenges users to solve a puzzle made up of a set of numbered 3D cubes by manipulating all pieces in the set into their numerical order (1, 2, 3). The Prefrontal Cortex Assessment will consist of two stages - a simple 3x3 grid followed by a 3x3x3 array floating in space in front of the user. The test was won or lost based on the total number of moves it took to complete the puzzle.

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ACHIEVEMENT ICONS

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BEHIND THE SCENES

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CREATIVE DIRECTION
Chris Eyerman, Evan DeHaven

ART DIRECTION
Nick Boes

PROJECT MANAGEMENT
Maiko Sakurai, Jamie Somphanthabansouk, Parker Sapp

COPYWRITING & STRATEGY
Ashley Crandall, James Cobo, Nina Kauffman

DESIGN
Nick Boes

PRODUCTION DESIGN
Andy Burdin, Jacob Jansson, Wilson Saloj

MOTION DESIGN
Nick Boes, Jacob Jansson, Wilson Saloj


DEVELOPMENT
Thomas Mulloy, Matt Johnston, Matt Matijevich

3D GAME DEVELOPMENT
Plain Concepts

3D MODELING & ANIMATION
Shaded Box, Nick Boes

MOTION COMPOSITING
Eric DeHaven, Nick Boes

LIVE ACTION SHOOT
Robert Uncles, Stuart Cropley, Morgan Locke

SOCIAL MEDIA COORDINATORS
Lindsey Shaw, Amber Eyerman

SOUND DESIGN
Bob Partridge

RECOGNITION

2013 Gold Branded Content & Entertainment Lion - Best Integrated Content Campaign

2013 Bronze Cyber Lion - Best Digitally led Integrated Campaign

2013 Shortlist Promo & Activation Lion - Best Online Advertising in a Promotional Campaign

 

2013, Finalist
2013, Honoree (2 categories)

 

2012, Online Campaign of the Year

 

2012, Integrated Campaign, Gold

 

07.02.2012 Site Of The Day

07.02.2012 Site Of The Day

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