WEBSITE. VIDEO. 3D.
The Bent Bullet
10 REASONS TO RETHINK THE JFK ASSASSINATION — A quarter of a century ago, Eric Lehnsherr was convicted of the assassination of President John F. Kennedy. The events of that fateful day in November have been a point of contention for humans and mutants ever since.
A FICTIONAL EXPERIENCE FROM THE WORLD OF X-MEN: DAYS OF FUTURE PAST
Ignition developed an integrated program that took audiences back half a century to the assassination of John F. Kennedy with The Bent Bullet, a narrative experience that puts a clever spin on one of history’s most popular conspiracy theories.
The event kicked off with a micro-documentary that hinted at the mutant Magneto’s involvement in the assassination, and led audiences to a website where they could uncover additional details through historical photos, long-form editorial content, a detailed recreation of the assassination, and a 3D walkthrough of Magneto’s “plastic prison.”
The campaign was timed to launch around the 50th anniversary of JFK’s assassination, through an exclusive partnership with pop culture website, The Nerdist.