WEBSITE. VIDEO. 3D.

The Bent Bullet

10 REASONS TO RETHINK THE JFK ASSASSINATION — A quarter of a century ago, Eric Lehnsherr was convicted of the assassination of President John F. Kennedy. The events of that fateful day in November have been a point of contention for humans and mutants ever since. 

A FICTIONAL EXPERIENCE FROM THE WORLD OF X-MEN: DAYS OF FUTURE PAST

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Ignition developed an integrated program that took audiences back half a century to the assassination of John F. Kennedy with The Bent Bullet, a narrative experience that puts a clever spin on one of history’s most popular conspiracy theories.

The event kicked off with a micro-documentary that hinted at the mutant Magneto’s involvement in the assassination, and led audiences to a website where they could uncover additional details through historical photos, long-form editorial content, a detailed recreation of the assassination, and a 3D walkthrough of Magneto’s “plastic prison.”

The campaign was timed to launch around the 50th anniversary of JFK’s assassination, through an exclusive partnership with pop culture website, The Nerdist.


CLIENT
FOX

AGENCY
Ignition Creative


DATE
November, 2013

ROLE
Art Direction, Design, Animation

JFK AND THE MUTANT CONSPIRACY

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NOVEMBER 22, 1963: TIMELINE

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THE ASSASSIN'S PRISON

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CASE STUDY VIDEO


CREATIVE DIRECTION
Chris Eyerman

ART DIRECTION
Nick Boes, Shakir Dzheyranov

COPYWRITING & STRATEGY
Spencer Donald, J.C. Hutchins

DESIGN
Nick Boes, Shakir Dzheyranov

IMAGE COMPOSITING
Nick Boes, Shakir Dzheyranov

SOUND DESIGN
Bob Partridge


MOTION DESIGN
Nick Boes, Sanketh Yayathi, Brad Peters, Ignition Creation - Mograph

TECHNICAL DEVELOPER
Aaron Buchanan

DEVELOPMENT
Chi-Chi Wang, Greg Parks, Ben Priddy, Kendrick Caranicas, Stacey Moore

3D MODELING & ANIMATION
Patrick Surace 

RECOGNITION
FWA: 01.20.2014 Site Of The Day
AWWWARDS: 08.15.2013 Site Of The Day
WEBBY AWARDS: 2014, Finalist - Social: Best Writing
WEBBY AWARDS: 2014, Finalist - Movie and Film

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