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The Hawking Effect

In this digital world don’t underestimate the power of personal touch—a reminder from Stephen Hawking himself.


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Quick—list three standout names in pop culture. Chances are, “Stephen Hawking” didn’t make your list. So when Fandango challenged us to engage and activate millennials with “The Theory of Everything”, a 2015 romantic drama about Stephen Hawking, we knew we had to find a way to make the genius physicist relevant today.

In-depth research proved that Stephen Hawking is a legend even in today’s media—from Star Trek to The Simpsons, Legally Blonde to Pink Floyd. As the reams of research grew, so did our excitement to visualize Stephen Hawking’s lesser-known influence on pop culture. Combining the minds behind UX, Creative, and Development, we devised an interactive grand taxonomy chart that would engage users to discover unique, personal connections to Mr. Hawking.


CLIENT
Focus Features, Fandango

AGENCY
HYFN


DATE
November, 2014

ROLE
Art Direction, Design, Animation

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DESIGN & LAYOUT

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SOCIAL IMAGES


CREATIVE DIRECTION
Scott Mallone, Nick Boes

ART DIRECTION
Nick Boes

PROJECT MANAGER
Kim Howe


DESIGN
Nick Boes, Matt Webster

RESEARCH & COPYWRITING
Matt Webster, Aislinn Shevlin, Melissa Wedeen

DEVELOPMENT
Scott Burton, Owen Masback

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