ANIMATION. VIDEO. 3D.

Calling All Trailblazers

It has taken nearly a century to get here and decades to develop. Now the final step is yours to take.

TOYOTA MIRAI

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The team at Toyota came to us with a desire to pre-sell 1300 of their new dynamic fuel cell vehicles, the Mirai. Using technology that converts hydrogen (one of the world's most common elements) into fuel was just one of the amazing innovations in this vehicle. 
 
The goal was to not only build a destination that would inform users, but also convert them into pre-sell customers. The interactive web experience provides users with a wealth of information about the vehicle, how it was made, and the incredible benefits each user could enjoy. By completing this interactive questionnaire, users were selected to receive one of the first Mirais off of the assembly line. 
 
Once the interactive questionnaire was completed, Toyota tasked us with developing a video that would encourage users to participate. Beginning with a 3D model, we crafted a narrative around how this vehicle came to be and how it is poised to revolutionize the world.


CLIENT
Toyota

AGENCY
HYFN


DATE
July, 2015

ROLE
Art Direction, Design, Animation

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CREATIVE DIRECTION
Scott Mallone

ART DIRECTION
Nick Boes

CONCEPT
Cheryl Elizaga, Matt Webster, Nick Boes, Scott Mallone

DESIGN
Nick Boes, Patrick Surace

COPYWRITER
Cheryl Elizaga


SKETCH ARTIST
Jason Badhower

3D ARTIST
Patrick Surace, Jeeah Huh

ANIMATION
Patrick Surace, Nick Boes

SOUND DESIGN
Bob Partridge

VOICE OVER
Loren Dean

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