WEBSITE. VIDEO. 3D.

Trask Industries

"The mutant threat is the defining issue of our time. We can choose to stem the impending tide of extinction or we can stand by passively and allow it to wash away any remnants of our species."

- FOUNDER, BOLIVAR TRASK - 1973

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How do you excite a skeptical fan base, launch the fifth installment to the X-Men franchise and stand out at a convention that’s over-saturated with the year’s top entertainment titles? It starts with a giant robot. To get audiences excited about "X-Men: Days of Future Past," we created a comprehensive launch campaign that included a giant Sentinel head at Comic-Con, a cache of online content built around the film's evil megacorporation, and a corporate lifestyle commercial that established the company’s sinister agenda.

With no paid media, the X-Men: Days of Future Past launch campaign took the web by storm, garnering over 3 million video views and over 400 million social media and editorial impressions in one week.


CLIENT
FOX

AGENCY
Ignition Creative


DATE
July, 2013

ROLE
Art Direction, Design, Animation

WEBSITE DESIGN

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SENTINELS IN HISTORY

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ENSURING PEACE IN TROUBLING TIMES
Sentinels are capable of mobilizing in response to international turmoil at a moment’s notice.

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VIGILANCE THAT NEVER SLEEPS
May 18, 1974, Congress passed MACA (Mutant Arrest and Containment Act), deploying Sentinels to the top 5 most densely populated cities in the U.S.

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EXECUTIVE PROTECTION
Since their initial deployment, Sentinels have been standard issue in the U.S. presidential security attaché.

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VIDEO SHOOT: BEHIND THE SCENES


CREATIVE DIRECTION
Chris Eyerman

ART DIRECTION
Nick Boes

COPYWRITING & STRATEGY
Spencer Donald, Meredith Rose

DESIGN
Chris Eyerman, Nick Boes, Jaclyn Yuan

IMAGE COMPOSITING
Nick Boes

ILLUSTRATION
Chris Lee


ANIMATION
Nick Boes, Sanketh Yayathi, Wilson Saloj

TECHNICAL DEVELOPER
Aaron Buchanan

DEVELOPMENT
Ben Priddy, Christine Chung, Chi-Chi Wang

3D MODELING & ANIMATION
Patrick Surace 

VIDEO PRODUCTION
Logan & Sons

VIDEO POST PRODUCTION
Logan, Nick Boes

RECOGNITION
FWA: 10.12.2013 Site Of The Day
AWWWARDS: 08.15.2013 Site Of The Day
CREATIVITY: 07.30.2013 TV Spot of the Day
CREATIVITY: 07.30.2013 Web Pick of the Day

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