WEBSITE

UFC GYM

Leveraging the best of the UFC brand to create an environment that’s welcoming to all—from moms and kids to franchise partners.


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UFC Gym sought a partner to rebuild their ufcgym.com website in order to create improved functionality and ease of use with the primary objective to generate and convert leads for new members and franchisees. The ultimate goal was to greet users with a modern, visually appealing, and uncomplicated experience across devices and screen sizes which, in turn, would offer higher engagement, interest, and—ultimately—more signups for both target audiences.

We built a highly functional, easy-to-use digital hub that portrays the energy and excitement of the UFC brand, enhances the existing member experience, and—most importantly—facilitates leads and conversions for new members and franchisees. HYFN partnered with UFC Gym in the following: Brand Strategy & Positioning, UX Research & Design, Visual Design, Copywriting & Key Messaging, Motion Graphics (Video), Production, Development, Localization, SEO/Analytics, Inbound/Outbound Marketing, and Social Ads.


CLIENT
UFC Gym

AGENCY
HYFN


DATE
January, 2016

ROLE
Art Direction, Design, Animation

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DESIGN & LAYOUT

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“HYFN has been nothing short of amazing. You delivered a phenomenal product. I think today will be one of those moments we look back on in five years as a key success catalyst for UFC GYM.”

Brent Leffel, CEO of UFC GYM


CLIENT SERVICES
Peter Pouliopoulos

CREATIVE DIRECTION
Scott Mallone

ART DIRECTION
Nick Boes, Anthony Ruba

DESIGN
Nick Boes, Anthony Ruba

PROJECT MANAGEMENT
Kim Howe, Chris Shaushkin

PRODUCTION COORDINATOR
Shani Watson


USER EXPERIENCE
John Sulaitis, Mary Elizabeth

COPYWRITING
Cheryl Elizaga

TECH LEAD
Scott Burton, Daniel Leavitt

FRONT DEVELOPMENT
Scott Wilson, Owen Masback, Melanie Windh 

BACKEND/DATABASE DEVELOPMENT
Tom Krenzke

RECOGNITION
The Communicator Awards: 2016, Award of Excellence - Websites, Branding

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