Already operating as the world’s largest coconut water brand, Vita Coco knew that expanding their line of natural coconut products into coconut milk and coconut oil would likely result in wider distribution and more opportunities as a brand. They tasked HYFN with developing a web experience that would support their efforts to drive trial and adoption of their full range of products. Tangible goals included increasing page views per session as well as overall time spent on site. With the need to adapt to 18 different global markets, the site also required a custom, responsive content management system.
To encourage adoption of these new product categories, we first needed to educate consumers—both on the benefits of coconut products in general, as well as their broad range of uses. Everything we created needed to inspire trial and drive purchase consideration in a snackable, while still helpful, way.
We approached the site experience as a consumer-centered resource, including content such as inspirational recipes and suggested uses via a blog section—all with the intention of highlighting the numerous ways Vita Coco fits into any lifestyle.