WEBSITE. 3D.

HPxNASA

NASA is sending 120 HP ZBook Workstations to the International Space Station to help push the boundaries of science and discovery.


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Orbiting Earth at 17,000 mph is a delicate proposition for humans and machines alike. To highlight the reasons for NASA’s selection of the ZBook for service aboard the International Space Station, HP engaged HYFN to build an interactive product experience detailing the exceptional engineering that will allow the ZBook to operate reliably within stringent NASA requirements and the unforgiving environment of low Earth orbit.

We used authentic footage captured from the ISS itself. The Earth rotates in full view of the (browser) window. The ZBook itself floats across the browser as though untethered by gravity. 


We recreated both the exterior and the interior of the ZBook as 3D models, allowing for in-depth exploration of the details and components that make the ZBook NASA’s top choice for critical work aboard the ISS. All easily navigated and elegantly executed across devices of all sizes.


CLIENT
HP

AGENCY
HYFN


DATE
June, 2016

ROLE
Creative Direction, Design, Animation

01. ORBITING AT 17,150 MPH

02. EXPLORING THE FEATURES

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03. VIEW THE DETAILS

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04. FLYING INSIDE

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CLIENT SERVICES
Phil Venuti, Ashley Heron

CREATIVE DIRECTION
Scott Mallone, Nick Boes, Anthony Ruba

ART DIRECTION
Anthony Ruba


DESIGN
Nick Boes, Anthony Ruba

PROJECT MANAGEMENT
Ashley Heron, Ashley Pohlen

3D & ANIMATION
Patrick Surace, Nick Boes

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