Paso RobleS, CALIFORNIA
I am a multidisciplinary design lead and director originally from Northwest Ohio and based in Paso Robles California with over 15 years of experience in the industry. I am a passionate creative that leads by example with a hands-on approach. I believe design is earned. An idea, a concept, or a masterpiece is only as powerful as the message it is able to carry. I work alongside my team no matter the situation or limited time to teach. I seek to inspire and build the best work possible. I am a critical thinker and problem solver that takes a holistic approach to every project, making sure every aspect of it gets produced at the highest quality and delivers meaningful results.
Currently, I'm a Principle Product Designer at SigFig leading design efforts on the innovation team to launch a new product within the FinTech Sector.
Previously, I was a Product Design Director at Superformula leading internal design efforts. I was also a lead on an embedded product design team to reimagine and modernize existing products within our client's digital ecosystem. Additionally, I led efforts on new product ideas and initiatives.
Prior to that, I led a growing team in efforts across a variety of advertiser categories/solutions as well as internal marketing efforts as the Group Creative Director at HYFN in Playa Vista, California. Over the 4 years, I helped grow a creative team of less than ten to a team of almost twenty that has produced work for the likes of UFC Gym, HP, Frito-Lay, Sky Zone, Macy’s, TRX, Vita Coco, and more.
At Ignition Creative, I helped establish and grow an interactive team from a three-person boutique to one of the world's premiere Interactive Agencies. Over my five years there, I was an integral part of award-winning theatrical campaigns such as UP, Toy Story 3, Fantastic Mr. Fox, Prometheus, and X-Men Days of Future Past. Prometheus and X-Men followed the success of Ignition's work on Hunger Games to set a new standard for theatrical transmedia campaigns, pushing the boundaries of storytelling and original content creation outside traditional marketing efforts.
If you are interested in a new project, collaboration, or a reason to get a beer don't hesitate to shoot me an email.
Awards & Recognition
2013 Gold Branded Content & Entertainment Lion - Prometheus: Best Integrated Content Campaign
2013 Bronze Cyber Lion - Prometheus - Best Digitally led Integrated Campaign
2013 Shortlist Promo & Activation Lion - Prometheus : Best Online Advertising in a Promotional Campaign
2016 Award of Excellence: Websites, Branding - UFC Gym
2016 Award of Distinction: Mobile Apps, Maps/Navigation - Sirca Navigation
2013 Finalist - Prometheus: Prometheus Training Center
2013 Finalist - Prometheus: Weyland Industries
2013 Honoree - The Hunger Games - Integrated Campaign
2013 Honoree (2 Categories) - Prometheus: Prometheus Training Center
2013 Honoree - Prometheus: Weyland Industries
2011 Honoree - For Colored Girls - “Living Portraits” Gallery
2011 Honoree - Toy Story 3 Banner Campaign
2011 Honoree - Kick Ass Official Site
2009 Honoree - Wall-e Official Site
2014 Silver - X-Men: Days of Future Past Bent Bullet Experience
2012 Gold - Prometheus Integrated Campaign
2012 Gold - Prometheus / Weyland Industries
2012 Silver - The Hunger Games Integrated Campaign
2012 Silver - For Colored Girls Interactive Campaign
2012 Silver - Kick ass Interactive Campaign
2012 Silver - For Colored Girls “Living Portraits” Gallery
2012 Silver - For Colored Girls Integrated Campaign
2010 Gold - Best Banner Advertising - Disney/Pixar UP
01.20.2014 Site of the Day - X-Men: The Bent Bullet
10.12.2013 Site of the Day - X-Men: Trask Industries
07.02.2012 Site of the Day - Prometheus: Prometheus Training Center
07.12.2012 Site of the Day - Prometheus: Weyland Industries
12.02.2010 Site of the Day - For Colored Girls “Living Portraits” Gallery
05.22.2010 Site of the Day - Kick ass - Official Site
01.12.2010 Site of the Day - Fantastic Mr. Fox - Master Plan
04.14.2009 Site of the Day - UP - Official Site
08.15.2013 Site of the Day - X-Men: Trask Industries
07.01.2012 Site of the Day - Prometheus: Prometheus Training Center
06.18.2012 Site of the Day - Prometheus: Weyland Industries
2013 Bronze Pencil - Prometheus: Weyland Industries
11.26.2013 TV Spot of the Day - X-Men: the Bent Bullet
07.30.2013 TV Spot of the Day - X-Men: Trask Industries
07.30.2013 Pick of the Day - X-Men: Trask Industries
06.06.2012 Site of the Day - Prometheus: Weyland Industries
2012 Online Campaign of the Year - Prometheus
06.06.2012 Web Pick of the Week - Prometheus: Weyland Industries
01.17.2011 Site of the Day - For Colored Girls “Living Portraits” Gallery
CLIENTS & PARTNERSHIPS
I worked and collaborated with the likes of AMC, CBS Films, Cinemax, Disney, Dreamworks Animation, Edward Jones, E! Entertainment, Focus Features, Fox, Frito-Lay, HBO, Hagerty, History Channel, HP, H&R Block, Lionsgate, Macy’s, MGM Resorts, Mission Athlete, Naughty Dog, NBA, Netflix, NFL Network, Nike, NIKEiD, Proof-Beam Inc, Santander, Sky Zone, Square Enix, SyFy, The Marketing Arm, TNT, Toyota, UFC Gym, Universal Pictures, Warner Brothers and more.