Website.
UFC Gym
Leveraging the best of the UFC brand to create an environment that’s welcoming to all—from moms and kids to franchise partners.
UFC Gym sought a partner to rebuild their ufcgym.com website in order to create improved functionality and ease of use with the primary objective to generate and convert leads for new members and franchisees. The ultimate goal was to greet users with a modern, visually appealing, and uncomplicated experience across devices and screen sizes which, in turn, would offer higher engagement, interest, and—ultimately—more signups for both target audiences.
We built a highly functional, easy-to-use digital hub that portrays the energy and excitement of the UFC brand, enhances the existing member experience, and—most importantly—facilitates leads and conversions for new members and franchisees. HYFN partnered with UFC Gym in the following: Brand Strategy & Positioning, UX Research & Design, Visual Design, Copywriting & Key Messaging, Motion Graphics (Video), Production, Development, Localization, SEO/Analytics, Inbound/Outbound Marketing, and Social Ads.
CLIENT
UFC Gym
Year
2016
AGency
HYFN
Role
Art Direction, Design, Animation
TYPOGRAPHY
Design & Layout
Navigation
ICONOGRAPHY
“HYFN has been nothing short of amazing. You delivered a phenomenal product. I think today will be one of those moments we look back on in five years as a key success catalyst for UFC GYM.”
Brent Leffel, CEO of UFC GYM
CREATIVE DIRECTION
Scott Mallone
ART DIRECTION
Nick Boes, Anthony Ruba
DESIGN
Nick Boes, Anthony Ruba
PROJECT MANAGEMENT
Kim Howe
USER EXPERIENCE
John Sulaitis, Mary Elizabeth
COPYWRITING
Cheryl Elizaga
TECH LEAD
Scott Burton, Daniel Leavitt
FRONT DEVELOPMENT
Scott Wilson, Owen Masback, Melanie Windh
BACKEND/DATABASE DEVELOPMENT
Tom Krenzke
RECOGNITIOn