VIDEO. PHOTOGRAPHY. ANIMATION.
INC Men's Night Out
Own the night like Nyle DiMarco. Shop his bold picks now to be well-dressed all holiday season.
MACY'S: INC MEN
The team at Macy's came to us with a desire to make a bold statement and introduce their new INC Men's Night Out holiday product line. The goal was to utilize paid social to generate awareness and drive sales.
Our team at HYFN concepted and developed a campaign thesis and strategy to meet the goals through a high profile video production and photoshoot with a premier influencer. The thesis was simple:
Permission to be bold. You define your style, your career, your life. You are self-made, but INC is your co-conspirator. Your partner in pushing boundaries with what you wear, where you go, and how you arrive. Wear clothing you love. Go places beyond your expectations. Be yourself always.
From here we casted Nyle DiMarco to personify our thesis. Nyle is an actor, model, activist, and the first Deaf person to win America's Next Top Model Cycle 22 and Dancing With The Stars Season 22. His Nyle DiMarco Foundation works to improve the lives of every Deaf person in the world. All this combined with his influence created the perfect fit for our thesis. He has a powerful presence, intense eyes, has a distinct edge to him and fit the clothing style and brand well.
CLIENT
Macy's
AGENCY
HYFN
DATE
November, 2016
ROLE
Creative Direction, Design
PHOTOGRAPHY
AD CREATIVE
CREATIVE DIRECTION
Scott Mallone, Nick Boes
ART DIRECTION
Nick Boes, Geoff Roseborough
CONCEPT
Scott Mallone, Aislinn Shevlin, Lianna Carrera
DESIGN
Geoff Roseborough
COPYWRITER
Aislinn Shevlin
VIDEO PRODUCTION
Paragon Studios
PHOTOGRAPHY
Madison Parker
EDITING
Paragon Studios, Nick Boes, Geoff Roseborough
PRODUCER
Shani Watson