Product Design. Animation.
MGM Resorts Mobile App
Rejuvenating the MGM Resorts digital concierge. Check in, unlock your room, book a table and more.
As leaders in the hospitality industry, MGM Resorts seeks to create cutting-edge digital experiences that surpass the expectations of their guests. They initially brought in Superformula to captain their iOS and Android mobile apps, improving the codebases and designs where we could, while side-stepping the mounting technical debt.
To push the brand forward, a new design language (created in collaboration with MGM’s design team) was created to modernize the digital ecosystem at MGM Resorts.
We chose Flutter to implement our new vision and re-imagine how we build mobile apps — from the ground up, in the new design language, in a single codebase that would produce both iOS and Android apps simultaneously.
CLIENT
MGM Resorts International
Year
2019-Present
AGency
Superformula
Role
Design, Animation
What We Did
Design System Creation
Replatforming iOS and Android apps with Flutter
Thorough product design documentation
Custom animations
Training Documentation for Hotel Operations
Quality Engineering through Automation
Product Coordination
App store assets
Analytics tracking
Collaborated with 3rd parties to build Flutter support for their SDKs
App highlights
Mobile Check-In
Skip the lines, the wait, and the lobby altogether – you can now check in and check out directly in the app.
Digital Key
Don’t worry about losing your key or leaving it in your room – Digital Key lets you unlock your door with your phone.
Discovery
Showcasing the best, and most popular dining, events, and attractions in one place.
Results
Skip the lines, the wait, and the lobby altogether – you can now check in and check out directly in the app.
Top 100
In Travel Apps in the App Store
>50k
5 Star Reviews in the App Store
4.8
Star Rating in the App Store
5,000%
Faster Shipping
1
Team to ship to all the stores
Final Thoughts
Simplifying the UI and UX of the mobile app with the new design language has created happier users. Rebuilding with Flutter has allowed us to rapidly release new app features for a major leader in the ever-evolving hospitality industry. And now, our team is All in on Flutter.
Superformula Creative Team
Scott Baggett, Nick Boes, Eva Kang, Caroline Maxwell, Geoff Roseborough, Iesha Smith, Jimmy Walker
Development
Superformula
MGM Creative Team
Marc Bartell, Willy Bravenec, Tim Moore, Glenn Newcomer, Clay Stein