BRANDING. APP DESIGN. WEBSITE.

Sirca Navigation

Getting from A-Z isn’t always so straightforward. Sirca makes it easy to stop at C for coffee, or G for gas, or P for pizza—anywhere along your route—without disrupting your navigation.


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Modern navigation apps have become pretty advanced, unless you need to stop along the way. The ask from our client partner was simple: define the strategy, design, technology, and distribution behind an elegant, simple navigation app that makes it easy to plan stops along your route.

In order to differentiate Sirca from big-name competitors, we took a bright, colorful, and congenial design approach, focusing on strong typography that establishes hierarchy and user flows. We even tested various color palettes under myriad light conditions to ensure a product that was attractive and easy to comprehend under practical usage, any time of day. Furthermore, two simple questions, “Where ya headed?” and “Need to make a stop?”, give Sirca a distinct, yet practical voice that served to create an experience that was delightfully useful.


CLIENT
Sirca

AGENCY
HYFN


DATE
June, 2016

ROLE
Creative & Art Direction

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01. BRANDING: LOGO DESIGN

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01. BRANDING: COLOR PALETTE

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01. BRANDING: TYPOGRAPHY

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02. APP DESIGN

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03. WEBSITE DESIGN

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CREATIVE DIRECTION
Scott Mallone, Nick Boes

ART DIRECTION
Nick Boes, Brett Beynon

DESIGN
Brett Beynon

PRODUCTION DESIGN
April DiMartile

USER EXPERIENCE
John Sulaitis, David Yates, Edric Lapniramai 


PRODUCER
Kim Howe

TECH LEAD
Keith Mayoral, Matt White

iOS DEVELOPMENT
Mark Perkins, John Basile, Ben Scheirman, Melanie Goldstein, Matt White

ANDROID DEVELOPMENT
Keith Mayoral, CJ Siavash Bonakdar

BACKEND/DATABASE DEVELOPMENT
Tom Krenzke

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