BRANDING. APP DESIGN. WEBSITE.
Sirca Navigation
Getting from A-Z isn’t always so straightforward. Sirca makes it easy to stop at C for coffee, or G for gas, or P for pizza—anywhere along your route—without disrupting your navigation.
Modern navigation apps have become pretty advanced, unless you need to stop along the way. The ask from our client partner was simple: define the strategy, design, technology, and distribution behind an elegant, simple navigation app that makes it easy to plan stops along your route.
In order to differentiate Sirca from big-name competitors, we took a bright, colorful, and congenial design approach, focusing on strong typography that establishes hierarchy and user flows. We even tested various color palettes under myriad light conditions to ensure a product that was attractive and easy to comprehend under practical usage, any time of day. Furthermore, two simple questions, “Where ya headed?” and “Need to make a stop?”, give Sirca a distinct, yet practical voice that served to create an experience that was delightfully useful.
CLIENT
Sirca
Year
2016
AGency
HYFN
Role
Creative & Art Direction
Logo Design
Color Palette
Typography
App Design
App Design
CREATIVE DIRECTION
Scott Mallone, Nick Boes
ART DIRECTION
Nick Boes, Brett Beynon
DESIGN
Brett Beynon
PRODUCTION DESIGN
April DiMartile
USER EXPERIENCE
John Sulaitis, David Yates, Edric Lapniramai
Producer
Kim Howe
Tech Lead
Keith Mayoral, Matt White
iOS DEVELOPMENT
Mark Perkins, John Basile, Ben Scheirman, Melanie Goldstein, Matt White
ANDROID DEVELOPMENT
Keith Mayoral, CJ Siavash Bonakdar
BACKEND/DATABASE DEVELOPMENT
Tom Krenzke