Website. ANIMATION. VIDEO. 3D.
The Bent Bullet
10 REASONS TO RETHINK THE JFK ASSASSINATION — A quarter of a century ago, Eric Lehnsherr was convicted of the assassination of President John F. Kennedy. The events of that fateful day in November have been a point of contention for humans and mutants ever since.
- A FICTIONAL EXPERIENCE FROM THE WORLD OF X-MEN: DAYS OF FUTURE PAST
Ignition developed an integrated program that took audiences back half a century to the assassination of John F. Kennedy with The Bent Bullet, a narrative experience that puts a clever spin on one of history’s most popular conspiracy theories.
The event kicked off with a micro-documentary that hinted at the mutant Magneto’s involvement in the assassination, and led audiences to a website where they could uncover additional details through historical photos, long-form editorial content, a detailed recreation of the assassination, and a 3D walkthrough of Magneto’s “plastic prison.”
The campaign was timed to launch around the 50th anniversary of JFK’s assassination, through an exclusive partnership with pop culture website, The Nerdist.
CLIENT
Fox
Year
2013
AGency
Ignition Creative
Role
Art Direction, Design, Animation
JFK AND THE MUTANT CONSPIRACY
NOVEMBER 22, 1963: TIMELINE
THE ASSASSIN'S PRISON
CASE STUDY VIDEO
CREATIVE DIRECTION
Chris Eyerman
ART DIRECTION
Nick Boes, Shakir Dzheyranov
COPYWRITING & STRATEGY
Spencer Donald, J.C. Hutchins
DESIGN
Nick Boes, Shakir Dzheyranov
IMAGE COMPOSITING
Nick Boes, Shakir Dzheyranov
Sound Design
Bob Partridge
MOTION DESIGN
Nick Boes, Sanketh Yayathi, Brad Peters, Ignition Creation - Mograph
TECH LEAD
Aaron Buchanan
DEVELOPMENT
Chi-Chi Wang, Greg Parks, Ben Priddy, Kendrick Caranicas, Stacey Moore
3D MODELING & ANIMATION
Patrick Surace
RECOGNITIOn