WEBSITE. VIDEO. 3D.
Trask Industries
"The mutant threat is the defining issue of our time. We can choose to stem the impending tide of extinction or we can stand by passively and allow it to wash away any remnants of our species."
- FOUNDER, BOLIVAR TRASK - 1973
How do you excite a skeptical fan base, launch the fifth installment to the X-Men franchise and stand out at a convention that’s over-saturated with the year’s top entertainment titles? It starts with a giant robot. To get audiences excited about "X-Men: Days of Future Past," we created a comprehensive launch campaign that included a giant Sentinel head at Comic-Con, a cache of online content built around the film's evil megacorporation, and a corporate lifestyle commercial that established the company’s sinister agenda.
With no paid media, the X-Men: Days of Future Past launch campaign took the web by storm, garnering over 3 million video views and over 400 million social media and editorial impressions in one week.
CLIENT
Fox
Year
2013
AGency
Ignition Creative
Role
Art Direction, Design, Animation
ENSURING PEACE IN TROUBLING TIMES
Sentinels are capable of mobilizing in response to international turmoil at a moment’s notice.
VIGILANCE THAT NEVER SLEEPS
May 18, 1974, Congress passed MACA (Mutant Arrest and Containment Act), deploying Sentinels to the top 5 most densely populated cities in the U.S.
EXECUTIVE PROTECTION
Since their initial deployment, Sentinels have been standard issue in the U.S. presidential security attaché.
Comic Con
CREATIVE DIRECTION
Chris Eyerman
ART DIRECTION
Nick Boes
COPYWRITING & STRATEGY
Spencer Donald, Meredith Rose
DESIGN
Chris Eyerman, Nick Boes, Jaclyn Yuan
IMAGE COMPOSITING
Nick Boes
ILLUSTRATION
Chris Lee
ANIMATION
Nick Boes, Sanketh Yayathi, Wilson Saloj
TECH LEAD
Aaron Buchanan
DEVELOPMENT
Ben Priddy, Christine Chung, Chi-Chi Wang
3D MODELING & ANIMATION
Patrick Surace
VIDEO PRODUCTION
Logan & Sons
VIDEO POST PRODUCTION
Logan, Nick Boes
RECOGNITIOn