WEBSITE. VIDEO. 3D.
Welcome to Project Prometheus Training Center. Weyland is looking for the best of the best to join our crew. Prospective applicants may apply now.
Ignition Creative teamed up with the Microsoft's Internet Explorer team to create an HTML5 experience that challenged fans to prove they had what it takes to be a part of the Project Prometheus Program.
As with any space exploration program, aspirant Prometheus crew members would have to be in peak physical and mental condition to qualify for employment with the Weyland Corporation. Thusly, applicants were introduced to the Training Center facility and a series of POV puzzles, logic quizzes, and physical tests which were administered by a specially-designed Weyland Android named Andrea Bishop.
In addition to giving fans an immersive activity to partake in, the Training Center experience allowed us to introduce new finespun details about the story world and challenged fans' preconceptions about what the Project Prometheus mission was really about.
Project Lead, Art Direction, Design, Motion, 3D
WELCOME TO PROJECT PROMETHEUS TRAINING CENTER
AGILITY TEST: DETAILS
The first physical test in the Project Prometheus Recruitment series was designed to test the user’s agility. Users ran on an endless treadmill from a first-person perspective in a holographic simulation. As they ran, they encountered holographic obstacles which must be avoided with the left or right arrow keys.
G-FORCE ASSESSMENT TEST: DETAILS
The second physical test in the Project Prometheus Recruitment series tested the user’s ability to maintain their balance and precise control in a simulation of a gravity-free environment. The user is placed in a first-person perspective in a microgravity training chair and attempt to keep their mouse cursor on a small red dot. When the simulation starts, the dot begins moving relatively slowly, but as the simulation ramps up the dot begins jumping around erratically, increasing the difficulty level for the user.
SITUATIONAL INTELLIGENCE TEST: DETAILS
The first iteration of the cognitive test series is a twelve question multiple-choice interview in which users must choose between three possible answers to a question with significant implications about the events of the film.
SPACIAL RELATIONS TEST: DETAILS
The second cognitive test measured the user’s ability to recognize patterns and make snap judgments about objects’ physical relationships. The test is presented as a holographic representation of an abstract shape; the user must then rotate this shape with the left and right arrow keys so that it fits into a hole in the floor of the test chamber.
PREFRONTAL CORTEX ASSESSMENT TEST: DETAILS
The final cognitive test - and the final test of the Project Prometheus Recruitment series - challenges users to solve a puzzle made up of a set of numbered 3D cubes by manipulating all pieces in the set into their numerical order (1, 2, 3). The Prefrontal Cortex Assessment will consist of two stages - a simple 3x3 grid followed by a 3x3x3 array floating in space in front of the user. The test was won or lost based on the total number of moves it took to complete the puzzle.
BEHIND THE SCENES
Chris Eyerman, Evan DeHaven
Maiko Sakurai, Jamie Somphanthabansouk, Parker Sapp
COPYWRITING & STRATEGY
Ashley Crandall, James Cobo, Nina Kauffman
Andy Burdin, Jacob Jansson, Wilson Saloj
Nick Boes, Jacob Jansson, Wilson Saloj
Thomas Mulloy, Matt Johnston, Matt Matijevich
3D GAME DEVELOPMENT
3D MODELING & ANIMATION
Shaded Box, Nick Boes
Eric DeHaven, Nick Boes
LIVE ACTION SHOOT
Robert Uncles, Stuart Cropley, Morgan Locke
2013 Gold Branded Content & Entertainment Lion - Best Integrated Content Campaign
2013 Bronze Cyber Lion - Best Digitally led Integrated Campaign
2013 Shortlist Promo & Activation Lion - Best Online Advertising in a Promotional Campaign